Imagine spending a good deal of time, money and effort in selecting a new product or company name, only to find out that a competitor is already using a similar name. Not fun, right? But how can this situation be prevented?

The answer lies in trademark clearance searching. Altera provides a comprehensive clearance search package, including a preliminary "knock out" search, written clearance opinion and risk analysis based on the search results. This clearance searching service examines critical prior use and registration of potentially troublesome trademarks on the U.S. Trademark Register, similar state registers, yellow pages, trade journals, restricted databases and directories and the Internet. Altera’s comprehensive clearance searching services will highlight problems early, before significant investment is unnecessarily wasted.

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